Ro̾binhood*^ Login - Log In

Ro̾binhood*^ Login shaken things up with their free-trading of stocks, options and exchange-traded funds (ETF’s). But that’s not all, crypto-traders can trade without fees too, and for this reason, TD

Robinhood is a new force in the broker industry, and has amassed a whopping 10 million users since its launch in 2013.

They’ve undeniably shaken things up with their free-trading of stocks, options and exchange-traded funds (ETF’s). But that’s not all, crypto-traders can trade without fees too, and for this reason, TD Ameritrade have grown a large crypto-trader customer base, too.

As Robinhood is not a full-service broker, it does lack in areas where some full-service competitors including Charles Schwab and Merrill Edge thrive. None-the-less, their entry to the market has proven to hit a key note with millennials, positioning them as a key player, and influencer in the industry.

Traders looking for a new broker will enjoy Robinhood for their low-cost trades, hassle free trades.

Robinhood Overview and Summary

Robinhood is defined by several key points, which we’ve rounded up to the top five:

  1. Robinhood launched in 2013 and has already influencing huge changes in the industry.

  2. Robinhood’s mobile-trading approach has been a hit with millennials as their app recently amassed 10 million users.

  3. Robinhood has $912M in venture capital funding and is a safe option for online trading.

  4. Robinhood caused a stir after it was announced that they receive 10 times more in order flow payments than other key competitors. However, their pricing still remains cost-effective.

  5. Robinhood’s basic offerings makes the platform a poor choice for traders looking for in-depth research, analytics or alerts.

Robinhood’s Growth and What It Means for the Industry 📈

In December 2019, Robinhood announced that their online trading app had just surpassed 10 million customers. This means that, although one of the newest brokers on the market, when Robinhood is compared to E*Trade, Robinhood has the higher customer base.

In the space of 6 years, Robinhood Login has made a real impact in the industry by lowering prices, making investing more accessible to a younger audience. With its commission-free stock, ETF trading and zero account minimums, Robinhood is on a path of acceleration and quickly becoming a customer favorite.

In fact, Robinhood are becoming such a threat to competitors that they are being forced to quickly adapt and change their business structures to compete. A startling reality of this is the recent acquisition of TD Ameritrade by Charles Schwab, announced in late November 2019.

This $26 billion all-stock deal has given Schwab the advantage of a 12 million increase in their client base and $1.3 trillion in client assets. Altogether, this gives the company 24 million clients accounts and more than $5 trillion in client assets.

This positive industry change is happening across the board, and is strongly welcomed by retail investors. Shareholders however, are not taking the change so well. Commission fees have traditionally driven online trading firms.

Now, with Robinhood’s commission free strategy, firms are being forced to think of new ways to make money. This could result in more consolidations in the industry.

Robinhood highlighted the impact they’re having on the industry when they announced their 10 million customer milestone. In their own words:

Last updated